A straight line love affair

Orbit

04_orbit_packagingrocks.jpg
 

Brand Design | Shillington College | 2 Days


Branding design for a start up fashion rental service aiming to bring high-end fashion to every day women. 


 
Merchandise | Detail of Poster

Merchandise | Detail of Poster

 

Key words—
Daring, Expressive, Inclusive


The brand's key goal was to challenge elitism in the fashion industry and bring the high end plethora of choice to the every day women without the expense. It allows women to be more expressive of their true selves as the service offers them a variety of choice with much lower cost restrictions. To combat the stigma around renting, I landed on the name, Orbit. The clothes will be "in orbit" to enhance and embellish the rental concept.


 
Instagram Gif

Instagram Gif

 
Promotional Posters

Promotional Posters

 
Promotional Posters

Promotional Posters

 
Packaging Design

Packaging Design