Brand Design | Shillington College | 2 Days
Branding design for a start up fashion rental service aiming to bring high-end fashion to every day women.
Daring, Expressive, Inclusive
The brand's key goal was to challenge elitism in the fashion industry and bring the high end plethora of choice to the every day women without the expense. It allows women to be more expressive of their true selves as the service offers them a variety of choice with much lower cost restrictions. To combat the stigma around renting, I landed on the name, Orbit. The clothes will be "in orbit" to enhance and embellish the rental concept.