A straight line love affair

A—B

02

 

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Campaign Event | Shillington College | 2 Days


Design a campaign event to combat a negative public perception. 


 
Brand Texture | Safety App Design

Brand Texture | Safety App Design

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Key Words—
Outspoken, Headstrong, Confidence


A—B is an event which addresses the negative perception of cycling in London and aims to put pressure on governing bodies to improve the safety of cyclists on London's roads. Many people are put off from taking their bikes out in London due to safety concerns and the aggressive attitudes of other motorists. This event proposes a circular cycle route through London to emphasise that getting from A—B is a right not a risk. A free app has been designed for cyclists, highlighting the safest cycle routes around the city based on skill and confidence levels from novice to expert.


 
A — B Event Site

A — B Event Site

 
Promotional Posters

Promotional Posters

Merchandise

Merchandise

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